Sunday, October 04, 2015

Rumours of Yammer's terminal health

Just read a very interesting post by Wictor Wilén, a SharePoint MVP here in Sweden. He strongly argues that Yammer is planned for termination by Microsoft and lists several, very good reasons for this. Do read it.

Is Yammer breaking up?
Why is this important for us working with Dynamics CRM? As you might know there is a built-in integration between Dynamics CRM and Yammer, where Yammer can be used to replace the Activity Feeds. This gives the organization using the Dynamics CRM system increased use of the feed functionality, as most of the features of Yammer Enterprise can be used directly from within CRM. It will create a thread for each record. For more information on how to set it up and how it works, read this Tech Net article:

Recently, in CRM 2015 Spring Update (version 7.1) it is also possible to integrate CRM to Office Groups. If you read Wictor's Post, you will note his referal to how this most likely is the informal successor to Yammer internally within Microsoft. The Office Groups integration makes the collaboration Picture in Dynamics CRM even more complicated as there now are Three different ways of collaborating;

- Activity Feeds
- Yammer
- Office Groups

However, if Yammer really is to be deprecated, then this Picture clears a bit.

Another interesting fact is that there has been nothing done to the Yammer integration in CRM for several versions. It was released for CRM 2013 and it still has a lot of basic features missing, like if it is enabled for an organization, it cannot be removed. (

If Yammer was to be officially terminated, do note that Wictor (and I in this post) are just speculating, migrating the existing data from Yammer to ActivityFeeds or OfficeGroups is also a non-trivial issue. As Wictor mentions briefly in his post, the Yammer API:s have some areas which can be improved.

So, based on this. I would not advice any current CRM system owners to enable the Yammer integration unless Microsoft starts investing in Yammer and/or the CRM-Yammer integration.

I would also be more than happy to have a discussion on this subject in the comments section below.

Gustaf Westerlund
MVP, Founder and CTO at CRM-konsulterna AB